111. How AI is Revolutionizing Design Systems and Customer Experiences with Dave Calleja

Send us feedback or episode suggestions.

Chris Strahl welcomes Dave Calleja back to the podcast to discuss the changing nature of design systems, integrating AI into the human creative process, and how to use behavior data for real-time design adaptations. Dave shares his views on the importance of design systems to customer experiences and how modern tools help scale personalized experiences that align with brand vision. Tune in to discover how the future of design systems is being shaped by AI, automation, and personalized content.

View the transcript of this episode.

Check out our upcoming events.

**Guest
**Dave leads the design practice at Merkle and dentsu in Australia-New Zealand as well as their Design Systems offering globally. He is deeply passionate about the role design plays creating in exceptional, memorable and transformative customer experiences. Right now, he’s focused on helping teams deliver a clear experience vision to every moment in the customer journey. You can connect with Dave on LinkedIn.

**Host
**Chris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.
**
Sponsor
**Sponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.

**Transcript

Chris Strahl [00:00:00]:**

Hi, and welcome to the Design Systems podcast. This podcast is about the place where design and development overlap. We talk with experts to get their point of view about trends in design code and how it relates to the world around us. As always, this podcast is brought to you by Knapsack. Check us out at knapsack.cloud. If you want to get in touch with the show, ask some questions, or generally tell us what you think, go ahead and tweet us at thedspod. We’d love to hear from you. Hey, everyone.

Chris Strahl [00:00:22]:

Welcome to the design Systems podcast. I’m your host, Chris Strahl. Today I’m here with a repeat guest, Dave Calleja. Dave, it’s so great to have you back. I know you’re in the midst of a little bit of career reorganization, so why don’t you talk about what you’re doing these days?

Dave Calleja [00:00:36]:

Thanks, Chris. Really excited to be here again an