Who are the audiences for our design systems?

It can be easy to fall into the trap of making our design systems for ourselves for our needs and forget that there may be multiple audiences out there for our design system. Some might be really close and direct consumers, some as distant as the whole organisation.

This is a bit of an experiment: a short intro video with thoughts around a topic to hopefully start a conversation. Drop a comment below with your take on the topic or reply on Twitter or other platforms where you’ll find me as @hereinthehive!