Rebranding, or the subtle art of juggling new and legacy design systems - Qonto team (Schema 2022)

Rebranding is an inevitable, exciting, yet often feared milestone that all companies have to face. We’re excited to share behind-the-scenes learnings from our experience launching a rebrand in 3 months whilst maintaining two active design systems. This talk will provide insights from both brand and product on how to best translate abstract guidelines into UX/UI principles. Finally, we’ll aim to give tips on how to best structure libraries, production, and delivery to ensure maximum quality.

Schema by Figma is a conference focused on design systems. For more info, check out designsystems.com/sections/schema

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